Who will win the sex Olympics? Durex, that’s who.
More than 10,000 Olympic athletes with be capping willies with the Durex brand. According to recent media reports, within one week athletes routinely tear through the 100,000 condoms, turning the Olympic Village into bed-hopping sex fest. In Vancouver, 70,000 condoms lasted a week. In Beijing, it was 100,000. It’s not a stretch to say that number could hit 130,000 at the London Olympics.
Durex, the world’s top-selling brand and part of England’s Reckitt Benckiser Group, did not pay the $1.6 billion to be an official sponsor and can’t directly cash in on the Olympics like Coke or McDnoald’s. However, after the surfacing stories of athlete hookups with protection compliments of Durex, brand awareness is at an all time high.
“There’s a lot of sex going on,” said soccer star Hope Solo, who won gold at the 2008 Beijing Olympics. “With a once-in-a-lifetime experience, you want to build memories, whether it’s sexual, partying or on the field.”
For the two weeks the Olympians are all huddled together, the Village becomes one big sex-fest, the Solo says.